The platform is rolling out a updated setting that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a surge in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A considerable share of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is typically illogical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its service labeled as made with AI. In total, in excess of 100 million media items are uploaded to the platform each day, making AI content a limited part of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the amount of AI-generated videos they watch by opening the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that are already be modified under the tool cover current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s rules require creators to identify “realistic” AI-generated content, and it forbids malicious fake videos of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the service will now attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This measure is designed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a $2m educational fund for specialists and organizations to produce informative material about ethical AI use. This program will assist charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The platform has defended its safety measures, during discussion over intentions to lay off a large number of content moderators in Britain. TikTok is set to reduce 439 jobs in its trust and safety department in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official stated that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most distressing content ahead of it has to be seen by people. The platform stated a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is really helping us work at speed.”
